Webinar

Sustainability as a strategic reputation issue

Laws, expectations, opportunities

On 22 March 2023, the European Commission published a “Proposal for a Green Claims Directive”.

The Commission is targeting voluntary advertising claims and eco-labels (e.g. certifications) that portray products as more environmentally friendly than they actually are, but which are not or hardly supported by evidence.

Contents of the seminar:

• Compressed overview of the current framework conditions and opportunities for strategy and communication around supply chain sustainability
• Current and planned directives and laws around supply chain and sustainability in Germany and the EU
• Options for action to avoid risks and maximise opportunities
• The tightrope walk between greenwashing and greenhushing. How can communication on ESG and sustainability issues be made safe, transparent and effective?

About the speakers:

Cornelia Kunze is an internationally active communications and brand strategist with more than 30 years of experience in consulting and on the corporate side in Europe, Asia and the USA.
Founded in 2018, her Munich-based consultancy for international market leaders and medium-sized companies helps clients strengthen their market position through effective communication. Her focus is on brand strengthening, purpose, sustainability and reputation management.

Karl Borgschulze has been working for over 30 years on the optimisation of value chains and international sustainability management directly in the procurement markets of Asia. With his in-depth industry knowledge, extensive network and global engagement, he develops practical solutions for the textile and apparel industry. Among other things, he was significantly involved in the conception of the sustainability manager certificate course at the htw saar. With the Partnership for Compliance, he is now realising an innovative concept to make the future of companies in the consumer goods industry more sustainable.