Digitisation

Everywhere and anytime

Multi-Channel, Cross-Channel, Omni-Channel, No-Line Commernce – terms that are sometimes not easy to delineate, but they all represent one thing: the changing shopping behaviour of customers, who want to purchase their products from different channels of procurement, preferably „everywhere and at anytime“.
However, what seems easy for the customer, „purchasing a product, paying and receiving“, implies several complex steps and challenges for the distributor in order to ensure smooth processing. The numerous channels of distribution, in contrast to the „Single-Channel-Commerce“ lead to larger and cost-intensive efforts for trading companies.
Apart from purchase procedures, there are several other factors that influence a company’s state of competitiveness:
– Trend research
– Customer management and BigData
– Returns management
– Change management
These topics are examined in different DTB work-groups and seminars and subsequently presented by accompanying best-practice examples during Information Days.

A selection of our service:

• Information Day “Omnichannel“
• Digital distribution channels
• Workshop “RFID”